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pawsXP

Branding done for pawsXP

We designed a custom sans-serif uppercase typography for PawsXP, with aim on energizing the identity by making it just like our pets: playful, simple and sweet. We used the stems and ascenders to add gestures that take inspiration from pets’ paw print, and make the font easily recognizable and iconic, with a bold and rounded style to amplify the whole friendly vibe.

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