Korashi is a premium matcha brand rooted in Japanese tradition and wellness. Our brandmark tells a story of ritual, craftsmanship, and nature. At the base lies the chawan (matcha bowl)—the heart of the ceremony, symbolizing calm and heritage. Rising from it are chasen (bamboo whisks), representing dedication, precision, and the smooth artistry of preparation.
The chashaku (scoop) signifies balance and minimalism—values central to Japanese aesthetics. A matcha drop reflects purity, vitality, and the antioxidant-rich essence of stone-ground tea leaves. Essential tools like the filter, kettle, and spoon highlight our respect for tradition and the mindful steps behind every cup.
The sun, tea leaves, and mountains remind us of matcha’s deep ties to nature—its shaded growth, organic purity, and energy drawn from pristine landscapes. Subtle details like Japanese hats pay tribute to farmers and ethical cultivation.
The torii gate marks the entrance to spiritual experience, while the moon evokes reflection and mindfulness. Together, they reflect matcha’s ability to balance body and soul. Our earthy palette of olive green and beige connects with nature and craftsmanship.
Each visual element is intentional. Korashi is not just matcha—it’s a ritual. A connection to the past, made for the present. We honor culture, promote wellness, and offer an elegant experience that nourishes from within.
