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The main goal with the project was to give the brand an eye-catching and memorable branding that will help them stand out from the competition.

This brief was so fun to work on, from the beginning I knew I wanted to create a colorful and playful design. The font for this project is fun and pop to compliment the color palette. The fun personality of the brand is ehanced with the movement in the letters.

The brand Illustrations was inspired by their boat, lighthouse and strips designs. Elements from it were also included in the packaging, keeping the brand consistent and recognisable.