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Savoir Skincare

Project Name – Savoir Skincare (@soniiaki)
Category – Skincare Brand

Savoir is a skincare brand that aims to represent the simility in the delicacy that both skin & hair share. Savoir skincare focusing on naturals and suistanable ingredients that create unique and sophisticated logo. Its modern identity has been developed and it includes the naming, the logo, the colors, the typography design.

The brand name, savoir ability to live elegantly meaning (savoir vivre). On the other hand, the logo was created with a minimalist and delicate design that prioritizes its legibility. The logo expresses a slightly mystical journey. The serif typeface chosen for the logo accompanies the brand’s elegance. The main focus of the design direction was to emphasise the brands approachability and warmth along with the touch of luxury.