Korashi - Matcha Premium Branding & Packaging Design

Korashi is a premium matcha brand rooted in Japanese heritage, authenticity, and wellness. The brand identity blends minimalist design with symbolic elements inspired by the traditional bamboo matcha whisk. Organic flowing forms represent balance and the ritual of whisking, while the earthy olive-green and soft beige palette reflects nature, warmth, and craftsmanship.

CLIENT PROJECT REQUIREMENTS

Branding logo & packaging identity design, and art direction for KORASHI Matcha — an Iraq-based brand by Lara

Korashi - Matcha Premium Branding & Packaging Design

Korashi is a premium matcha brand rooted in Japanese heritage, authenticity, and wellness. The brand identity blends minimalist design with symbolic elements inspired by the traditional bamboo matcha whisk. Organic flowing forms represent balance and the ritual of whisking, while the earthy olive-green and soft beige palette reflects nature, warmth, and craftsmanship.

We crafted the complete brand identity for Miaveriana, a Switzer-land-based brand from logo and packaging to website and social media — reflecting elegance, sophistication, and timeless design.

The Phoenix in Miaveriana brand mark symbolizes eternal renewal and elegance, rising anew each day just as night turns to morning.

From Italian heritage, it draws the spirit of timeless artistry, passion, and refined craftsmanship — qualities woven into every stitch. From Swiss tradition, it embodies precision, purity, and serene perfection, much like the Alpine landscapes. Together, they tell a story of luxury sleepwear that transcends trends, offering beauty that is reborn every night.

In the serene Swiss Alps, precision is a way of life — a legacy shaped by timeless craftsmanship. Far to the south, under the golden Italian sun, artistry breathes through every curve and creation. Miaveriana unites these two worlds — where Swiss precision meets Italian passion, weaving a story of heritage, grace, and refinement.

CLIENT PROJECT REQUIREMENTS

Branding logo & packaging identity design, and art direction for KORASHI Matcha — an Iraq-based brand by Lara